Opening a new retail store in Perth, whether you are fitting out a shopfront in Fremantle, setting up in a busy centre like Karrinyup, or opening a boutique in Subiaco, comes with a long opening day checklist.
While inventory and staff training take up plenty of time, your signage is what actually turns passing foot traffic into paying customers. Missing key signage on day one means missed sales and confused shoppers.
Here are seven essential types of retail signage every Perth shopfront needs locked in before opening the doors.
1. Main Shopfront Fascia Signs (The Exterior Hero)
Your shopfront fascia is your primary brand anchor. It sits high above your entrance and gives shoppers their first impression of your business from down the street or across the carpark.
What works best:
Under Canopy Blade Signs: Perpendicular signs hanging under the awning that catch pedestrians walking along the footpath.
3D Fabricated Letters: Acrylic or aluminium lettering mounted directly to the building fascia for depth and clean shadow lines.
Illuminated Lightboxes: LED backlit cabinets that keep your brand visible during early winter evenings and late night trading.
2. Window Graphics & Decals (High Value Street Real Estate)
Your front windows offer massive surface area right at eye level. Leaving street facing glass blank is wasted advertising space.
Window graphics allow you to communicate your main product offerings, key brand messaging, or current promotional offers to everyone passing by.
Key options:
Frosted Window Film: Adds privacy for consultation areas while letting natural sunlight filter into the store.
Full Coverage Window Wraps: High impact graphics using solid vinyl or perforated one way vision film.
Cut Vinyl Logos & Lettering: Clean graphics applied directly to glass for a sleek, minimalist look.
3. A Frames and Sidewalk Signs (Foot Traffic Magnet)
A Frames sit directly in the walking path of pedestrians. They are designed to slow down foot traffic and direct shoppers straight through your front door.
Where they work best:
- High street footpaths outside retail shops and cafes.
- Strip shopping precincts in places like Victoria Park, Mount Lawley, or Leederville.
- Directing visitors from main walkways down arcades or side entrances.
Key features:
Heavy Metal Frames: Sturdy metal construction prevents your sign from blowing over when afternoon coastal breezes pick up.
Insert Frames: Slide Corflute or printed composite panels in and out whenever you run seasonal sales.
4. Custom Wall Graphics & Feature Backdrop Walls
Modern shoppers love sharing great retail experiences on social media. Creating a visually striking feature wall inside your store encourages customers to take photos and tag your business online.
Design ideas:
Brand Story Walls: Timeline graphics showcasing your heritage, local WA roots, or product craftsmanship.
Branded Photo Backdrops: Custom printed vinyl wall murals featuring bold graphics, neon lighting accents, or company slogans.
Textured Wall Wraps: Matte laminated graphics that mimic concrete, timber, or brick surfaces.
5. Business Hours & Entry Decals (The Functional Basics)
Before opening your doors, simple functional signage ensures visitors know when you are open and how to contact you when closed.
Must have entry details:
Safety & Regulatory Signs: Push or pull door decals, maximum capacity signs, and security camera warnings.
Trading Hours: Clear vinyl lettering applied to the main entry door.
Contact Information: Phone number, website URL, and social media handles.
Need Help Preparing Your Shopfront Signage?
Getting your retail space completely signed up before launch day ensures you make a strong first impression on every customer who walks past.
If you want to view material samples, discuss fitout timelines, or measure up shopfront glass in person, visit our O’Connor workshop or get in touch with our team.
